Why is social media marketing important for your brand?
In today’s modern world, all brands need to have a social media presence in order to stay relevant. It is a great way to give a little personality to your brand, and connect with your customers. According to Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. However, when you’re busy running your business, responding to every single Facebook comment is not something you want to spend time on. Or, if you’re new to the social media scene, all these apps and programs can seem overwhelming. It’s not enough to simply have a presence on social media, you need to have a cohesive, engaged presence. This is where I come in. I can provide a range of services that will make your life way easier when it comes to adding social media to your business, so you can focus on doing what you love.
A huge part of having a social media presence is creating community. Your customers want to know that you’re not like every other big, anonymous corporation out there. When you respond to customer’s messages and comments, it starts to build your reputation as a reliable, trustworthy brand. Your audience knows that if they have a question about your product or service, they can reach out and get an answer quickly. However, this can take up a lot of your time when you’d rather be focusing on something else. Through social listening and community engagement, I can make sure your brand has an accessible, engaged online presence.
Your social presence also gives your audience a taste of your brand’s personality. If your brand were a person, what kind of person would they be? What kind of clothes would they wear? What kind of pictures would they take? What issues do they advocate for? What values are important to them? Social media is a chance for you to let this shine. I can help you write copy that speaks to your audience, while maintaining your brand’s voice. I can help you put together a content calendar to make sure you’re never out of things to post. And I can help you lay it all out in a visually appealing way that will grab the eye of your customers.
Just because all brands should have a social media presence, doesn’t mean all brands need to be active on every social media platform. There are a lot to choose from out there, and I can help you nail down which ones will be effective for your business goals. Knowing what ads to run, when to run them, and how to test for effective copy and visuals are just part of what it takes to build a powerful social media strategy.